Apple Music launches program to discover African music talents with Omah Lay as its debut feature

A new program has been launched by Apple Music,  to discover music talents in Africa, and fast rising singer, Omah Lay is its debut artiste.

Apple Music launches program

According to the streaming platform, Apple Music, every two months, her editorial crew will select one artist from the continent and amplify their music to its users in 167 countries.

The new initiative also includes an accompanying playlist featuring songs in different genres from some of the continent’s new and emerging artists.

 

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