Coronavirus and the Music Industry: This Startup Wants to Help Tackle the Problems

Coronavirus and the Music Industry: This Startup Wants to Help Tackle the Problems
New analytics tool helps music professionals grow their careers

The music industry is one of the sectors that the coronavirus has hit the hardest. With concerts, festivals and other live events being canceled worldwide, many music professionals are seeing a historically unprecedented loss of income. Artists, organizers, promoters and many others were quick to resort to live streaming and engaging fans online, thus strengthening the importance of digital media and increasing competition. On Spotify alone, around 40,000 tracks are reportedly uploaded daily – proving that success often comes down to simply being able to break through the noise.

One of the music-tech companies that’s tackling the Covid crisis is Viberate. This week, they launched their own data analytics tool, promising to help anyone in the music industry dig into online performance and popularity stats, and learn how to effectively get ahead.

Viberate analytics turn music data into clear and actionable insights for any artist or music professional in the world. The tool collects and examines the important social and streaming metrics of every artist out there, and translates them into invaluable information regarding genres, countries, and fanbases worldwide.

Ultimately, it allows music pros to keep a pulse on emerging trends and talent, explore which channels work best for specific genres, and check what fans listen to all around the world.

“Every crisis is an opportunity to change for the better,” says Matej Gregorcic, Viberate CEO. “We’ve been in the music business for almost 20 years now, and yet we keep hearing the same problems: lack of information, uncertainty with business decisions, etc. So we decided to do something about it. Everyone should have the chance to build a career that they love. And if there was ever a perfect time for the entire music industry to become more agile, it’s 2020.”

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