DOES CSR REALLY IMPACT REPUTATION?

Primarily, the words “reputation” and “CSR” will be explained briefly. Also, the need for CSR in an organization and the relationship between CSR and reputation will be discussed.

Reputation, literarily is the subjective qualitative belief a person has regarding a brand, person, company, product, or service. In other words, a reputation is an opinion. The word “reputation” is subjective; it has to do with feelings, a belief and in all it is an assessment or perception by a third party. From the definition above, it has been made clear that reputation isn’t just limited to individuals as widely thought. Brands have reputations as well; so do products and services. Basically, Corporate Social Responsibility (CSR) is about how companies manage the business processes to produce an overall positive impact on society as defined by Mallen Baker.

As an organization, why do we need to engage in CSR?  Just as CSR is important in a community, so is it to an organization. CSR activities can help improve a stronger relationship between employees and corporation; can boost morale as well. Being a socially responsible company can boost a company’s image and build its brand. Formal corporate social responsibility programs can boost employee morale and lead to greater productivity. CSR benefits the organization as it instigates increased employee satisfaction, improved public image, increased customer loyalty, and increased creativity.

We say Reputation and CSR are intertwined because from the previous definition of terms, it could be deduced that the reputation of an organization is boosted by its Corporate Social Responsibility. From the first definition of CSR above, we could deduce that it is about how companies manage the business processes to produce an overall positive impact on society. The italicized phrase here brings to our notice the relationship between CSR and reputation. The positive impact created on the society is what we refer to as the company’s reputation and such positive reputation can be produced through its CSR. 

Airtel Touching Lives is an inspiring corporate social responsibility which seeks to assist disadvantaged and less privileged citizens. One of such is their provision of ICT facilities to Imodi community, Ogun state. In previous seasons, Airtel has touched the lives of over 2 million Nigerians who were directly or indirectly plagued with varying forms of afflictions ranging from health challenges to financial woes.

Coca-Cola has also helped to manage high recycling of its bottles, which has been an activity worthy of emulation by other companies. Most recently, they have organized entrepreneurial trainings tagged ‘Catalyst for change’, in diverse areas of our country, Nigeria. Not only did they train attendees of the program, they also empowered a lot of the youths. This will in turn add up to a rise in the market value of the company, profit maximization and consumers will have a positive opinion about it.  

In a nutshell, my response to the question asked at the beginning of this project is in the affirmative. I would say that for an organization to achieve a positive reputation in the society, its CSR matters. The main objective of the CSR program is sustainability and organizations have this vision. Today, it’s hard to find medium/big size companies that don’t have a CSR report, a CSR department, or at least a communication strategy dedicated to CSR. Therefore, CSR really impacts reputation.

 

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CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

CSR  in  India  has  conventionally  been 

understood  as  a  charitable  activity.  And  in 

keeping  with  the  Indian  tradition,  it  was  an 

action  that  was  executed  but  not 

considered.(2)  In  the  Indian  contingent,  the 

model  of  CSR  is  ruled  by  clause135  of  the 

company’s act, 2013. CSR in India aims to keep 

a  watch  on what  is  done  with profits  by the 

corporate once  they receive it.

 

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